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Monday, January 12
A look at how new platforms and new technologies are changing the way the adult industry shoots, produces and delivers content, and how the adult industry does business.
Publicity is one of the most effective (and inexpensive) methods to market and grow your business. One of the PR industry's brightest minds, Brian Gross, takes you through effective strategies of dealing with the media, from the basics of writing an effective press release to catching the eye of the mainstream media.
The times they are a changin'. The subscription site model is losing steam. Our panelists will discuss how to maximize revenue with subscription sites, what still works, how the market is changing and what the future holds for this venerable business model.
We've assembled a panel of the adult industry's trend makers, to address the future of the business. They will provide insight into how they plan to navigate the current economic downturn, what the next big thing is, and where this industry is going long-term. You won't see a panel discussion of this magnitude at any other event this year.
With the threat of federal criminal prosecution of adult entertainment businesses likely to substantially diminish under the new administration, the industry's primary legal concerns will focus on transactions and litigation involving the exploitation and enforcement of intellectual property rights. This workshop will provide critical information and practical tips you can use to maximally protect and profitably exploit your intellectual property rights in all existing and emerging media. Topics will also include how to avoid costly intellectual property disputes. (Seminar Materials - download PDF)
Put your seat belts on and prepare for a high-speed traverse through the legal principles you need for success and safety in 2009 - obscenity, copyright, trademark, the rights of performers, the potential of warning page and 2257 notices to stand as your warranty to surfers, and a first take on the new 2257 regulation amendments. Don't miss this engaging and passionate presentation designed both to introduce key legal principles to first-time attendees and to give perspective on the latest developments to the veterans.
The inside scoop on publishing ads and selling traffic. What do you have for sale and what constitutes ad/traffic inventory? Do you need a lot of traffic to have a selling model benefit you? These questions and more will be answered.
The good, the bad, and the ugly. This panel will present a frank discussion on the positive and negative aspects of cross selling, and ultimately, how to do it right and how to make money.
Nearly everyone expects the Obama administration to reverse the Bush administration's aggressive pursuit of obscenity prosecutions, but there are many variables consider. Our panel analyzes the potential for continued prosecutions and will tell you how the new administration will affect your business.
This is not your typical billing panel full of useless information. It will address real trends in the adult industry, including why more companies are moving towards merchant accounts, selling products to increase your bottom line, the ups and downs of cross sells and other types of cross promotion, how offshore accounts work, and how to avoid chargebacks.
Learn the tricks of the PPC search engines, including the ins and outs of Google and Yahoo!'s sponsored search. Avoid the pitfalls that many adult advertisers fall into. Seminar schedule subject to change All seminars are located in the Palms Ballroom |
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AD/TRAFFIC PARTNER |
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MEDIA & ASSOCIATION SPONSORS |
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