9 am - 10 am New Platforms for Adult: Advancing Technologies Push the Porn Agenda
A look at how new platforms and new technologies are changing the way the adult industry shoots, produces and delivers content, and how the adult industry does business.
Moderator: Tom Hymes
Panelists: Mark Frieser, Farley Cahen, Gonzo and Peter Goldstein
Tom Hymes is a writer/editor who has covered the adult entertainment industry for various publications and websites since 1999. He started at AVN as a part-time reviewer and then became a staff writer at the brand spanking new AVN Online, which he eventually edited for a few years. He also worked at XBIZ for two years, as its publisher and in various other capacities. In between, he was the Free Speech Coalition's first Communications Director, and since, he has worked at Sex.com as its News Director.
Mark Frieser, the founder of My VIP Room, a cross-platform adult content and dating portal and mobile affiliate network launching in Q2 2009, is an executive with more than 18 years experience creating and managing digital entertainment businesses. With Club Jenna, he launched the first adult mobile content service in the USA, the wildly successful Club Jenna Chat. Mark has also launched mobile fan clubs with the likes of Melyssa Ford and Carmen Electra, and has worked with companies in the music, film and TV sectors to create mobile content businesses, in addition to co-launching the official US ringtones charts with Billboard Magazine.
Farley Cahen is the VP of New Media at Digital Playground. His responsibilities include web development, content licensing and new business development. Cahen was formerly the VP of Licensing and Business Development for AVN Media Network. He began his career with AVN as the Director of Internet Development in 2000. Within two years, he transformed the AVN network of sites into the most visited adult B2B news and information resources on the Internet and tripled revenue. He later served as AVN's Director of Corporate sales and as Publisher of AVN Online Magazine.
Peter Goldstein is Vice President of Engineering at Videobox, one of the premier adult DVD download sites on the web. During his time at Videobox, Peter led a significant expansion of the engineering team and has overseen the development and deployment of the redesigned Videobox website. He also managed the rollout of the company's white label program and helped design several of the website's next-generation features. Prior to working at Videobox, Peter held a number of engineering management and hands-on engineering positions at several mainstream companies. Peter holds degrees in Computer Science and Physics from M.I.T. and Stanford.
Monday, January 12
10 am - 11 am Media Inquiry: Successful Adult and Mainstream Media Relations, presented by Brian Gross of BSG PR
Publicity is one of the most effective (and inexpensive) methods to market and grow your business. One of the PR industry's brightest minds, Brian Gross, takes you through effective strategies of dealing with the media, from the basics of writing an effective press release to catching the eye of the mainstream media.
Brian Gross, president of BSG PR, has been in the service of media and public relations for over 15 years. Prior to starting his own PR firm in 2001, Gross was employed by such companies as Warner Brothers Records, Reprise Records, Elektra Entertainment Group, Vivid Entertainment Group, and such organizations as the 1994 Lollapalooza Tour. His background includes all facets of public and media relations, working with some of the largest businesses, celebrities and music acts in the world.
Monday, January 12
11 am - 12 pm The Demise of the Subscription Model: Fact or Fiction
The times they are a changin'. The subscription site model is losing steam. Our panelists will discuss how to maximize revenue with subscription sites, what still works, how the market is changing and what the future holds for this venerable business model.
Moderator: Jay Kopita
Panelists: Alison Vivas, John V, Adam Mckinnon, Jonathan Silverstein
Jay Kopita (LAJ) is a nine-year adult industry veteran having served all of it at YNOT. He is currently the company Vice President and head of Marketing and Sales and had also previously filled the roles of Editor in Chief of YNOT News, Public Relations Director, YNOT Humpday Lunch Co-host and organizer of the famed YP events. This is also his seventh year as Director of Operations for Cybernet Expo. Other adult industry employment currently includes Netpond Sales Manager and Marketing for attorney Eric M. Bernstein. Formerly from Los Angeles, Jay now calls Austin, Texas his home and enjoys pursuing mainstream acting in his spare time.
Alison Vivas has over seven years of industry experience. She joined TopBucks in 2001 as the Affiliate Program Marketing Manager. She quickly earned her way to Director of Marketing and then Director of Sales & Business Development; in 2003 she became the Vice President of Operations. Her most recent position is that of President, overseeing TopBucks.com and three other products including, DVD distribution company Pink Visual Productions, third-party content leasing PlugInFeeds, and VOD site Yappo.com. Alison's experience provides a dynamic outlook on industry opportunities.
John V has over seven years experience in the adult industry. John joined ARS in late 2001 after several years of working for various casinos in Las Vegas and now works for Price Communications/Silvercash and Silver Sinema. A BS from Bentley College in Boston, as well as an MBA accompanies his experience in mainstream. He has an extensive background in advertising, event management, promotions, branding and affiliate marketing. Price Communications/Silvercash is an adult industry innovator and has provided adult webmasters with a solid and trustworthy choice of products and sites to promote for over 10 years. With the highest and most consistent payouts in the industry, along with service that is second to none, Silvercash is poised for the future.
Monday, January 12
1:30 pm - 2:30 pm The Future of the Business
We've assembled a panel of the adult industry's trendsetters, to address the future of the business. They will provide insight into how they plan to navigate the current economic downturn, what the next big thing is, and where this industry is going long-term. You won't see a panel discussion of this magnitude at any other event this year.
Moderator: MJ McMahon
Panelists: Steve Orenstein, David Joseph, Tony Morgan, Tim Valenti, Steve Lightspeed
MJ McMahon is the publisher of AVN Online and vice president of AVN's Online Division. His background is in journalism and he has more than eight years of professional experience writing for daily newspapers, as well as writing and editing trade magazines. He has served AVN for more than four years.
Steve Orenstein is originally from New York and established Wicked Pictures in Canoga Park, Calif., on March 1, 1993, after developing an interest in the creative aspects of film production while still a partner in his previous adult company, X-Citement Video. During its first year, Wicked was honored with several industry awards, including Best Video Feature and Best Director for the inspired adult comedy Haunted Nights. Shortly afterward, Orenstein signed the first of the company's legendary Wicked Girls, Chasey Lain.
David Joseph is the President and sole shareholder of Red Light District. Founded in 2001 in Chatsworth, California, Red Light District rose to the top of the adult video world by producing and distributing original, cutting-edge, high-quality adult movies. In addition, Red Light District is the world leader for distributing celebrity sex tapes such as 1 Night in Paris (best selling adult movie of all time), 1 Night in China, Screeched, and Amy Fisher Caught on Tape. Red Light District's movies are now available through its fast-growing website, ClubRedLight.com.
Tony Morgan is the CEO of NationalNet, Inc., the Atlanta-based web hosting giant, along with numerous other businesses, providing a variety of products and services both online and off. Mr. Morgan has more than 20 years of experience growing businesses both for himself and for the likes of Fortune 500 companies. In his 10-plus years in the online marketplace he has experienced the ups and downs that come from working within the infancy of an industry, yet has grown his business year after year by becoming the undeniable leader in his chosen field. Mr. Morgan has done this by always keeping his customer-centric ideology at the forefront of everything in which he is involved.
Tim Valenti is the CEO and co-founder of Cubik Media and their flagship property, NakedSword. The company's properties also include GayPornBlog.com and TheSword.com. Tim is the co-host of the Tim and Roma Show, a member of the Free Speech Coalition's board of directors and a 2008 recipient of the GAYVN Special Achievement Award. With Cubik, Tim oversees all business activity at the company, including general operations and account and creative services.
Steve Jones, aka Steve Lightspeed, is the founder and CEO of Lightspeed Media Corp of Phoenix. In 1999, Steve left his career as a computer programmer and turned his passion for photography into a successful home-based Internet business. Steve has spoken at dozens of adult Internet conferences and is known for having a down-to-earth, honest, and fun approach to the adult business. Today, Steve runs LightspeedCash.com, an industry-leading affiliate program offering more than 35 websites primarily in the solo-girl and barely-legal niches.
Monday, January 12
2:30 pm - 3:30 pm What Every Entrepreneur Should Know About Copyrights, Trademarks and Other Intellectual Property, presented by Greg Piccionelli of Piccionelli & Sarno
With the threat of federal criminal prosecution of adult entertainment businesses likely to substantially diminish under the new administration, the industry's primary legal concerns will focus on transactions and litigation involving the exploitation and enforcement of intellectual property rights. This workshop will provide critical information and practical tips you can use to maximally protect and profitably exploit your intellectual property rights in all existing and emerging media. Topics will also include how to avoid costly intellectual property disputes. (Seminar Materials - download PDF)
Greg Piccionelli is widely regarded as one of the nation's leading adult entertainment attorneys, with a client last spanning the spectrum of the adult entertainment industry. Greg is currently representing the Free Speech Coalition in its challenge to Utah's do-not-email registry law. He is also a part of FSC's legal team challenging federal record-keeping and labeling regulations. Greg is the monthly legal columnist for Xbiz World, and a legal contributor for many other adult industry publications, including AVN Online, AVN and Klixxx. He is the co-founder of TechLaw Legal Seminars and SexBiz Legal Seminars that provide continuing legal educational seminars and he is the co-author of The Online Adult Entertainment Webmaster Legal Resource.
Tuesday, January 13
9 am - 10 am Legal Workshop, presented by J.D. Obenberger of J.D. Obenberger and Associates
Put your seat belts on and prepare for a high-speed traverse through the legal principles you need for success and safety in 2009 - obscenity, copyright, trademark, the rights of performers, the potential of warning page and 2257 notices to stand as your warranty to surfers, and a first take on the new 2257 regulation amendments. Don't miss this engaging and passionate presentation designed both to introduce key legal principles to first-time attendees and to give perspective on the latest developments to the veterans.
J.D. Obenberger, an attorney at law at J.D. Obenberger and Associates in Chicago, represents and advises significant adult entertainment operations, including national and international websites and programs. Obenberger successfully defended the criminal obscenity case of Mike Jones and is preparing the defense for another obscenity case in Louisiana. He is a member of the First Amendment Lawyers' Association and the Free Speech Coalition.
Tuesday, January 13
10 am - 11 am Web Publishing and the Media Sales Business, presented by Scott Rabinowitz of Traffic Dude
The inside scoop on publishing ads and selling traffic. What do you have for sale and what constitutes ad/traffic inventory? Do you need a lot of traffic to have a selling model benefit you? These questions and more will be answered.
Moderator: Scott Rabinowitz
Panelists: Jason Tucker, Chi Lee, Mark Galione, and Maggie Mesa
Scott Rabinowitz is co-founder of Traffic Dude, a full-service advertising agency focused on the adult entertainment industry. The company offers straight, gay and niche centric consumer targeted adult advertising campaigns across a hand-picked network of high traffic adult destination sites, print publications and via major search engines including Yahoo!. The company also provides advertising sales management services to provide revenue streams for premium quality ad supported web sites. Scott is a professional member of the eMarketing Association, has published articles at XBiz World, AVN Online, YNOT News, BrandChannel, and Marketing Sherpa's ContentBiz. He is an active participant on panels at conferences, including Internext Expo, Phoenix Forum, GAYVN, Webmaster Access, XBiz Forum, Cybernet Expo and Digital Hollywood. Scott currently serves as a member of the ASACP advisory council.
Jason Tucker, whom USA Today named one of the Web's most innovative and profitable entrepreneurs, is president of Falcon Enterprises, creator of Hustler's Barely Legal and Hometown Girls. The company houses one of the world's largest libraries of erotic photographic images. He also heads FEI Holdings, operator of such domains as Erotica.com and Wetdream.com, and is a founder of The PAK Group, an intellectual property enforcement company
Chi Lee brings over a decade of online advertising sales expertise to his role as Director of Sales for Madison Avenue. Previously, he served as the head of Advertising Sales for Black Label Ads (formerly AVN Ads) after having performed the same duties for such mainstream networks as NBC Internet, Kontera, Looksmart and Topica. Chi has successfully sold and is well versed in every form of online marketing (banner, email, co-reg, search and contextual) and his "customer first" philosophy has greatly assisted his clients in reaching their marketing goals effectively and sustainably. He is based out of San Francisco, CA.
Mark Galione is President of CyberCat inc. and Vice President of Parney G, now headquartered in New Mexico. He has long been a name to be trusted in the adult advertising world. With Access to 4-6 million unique users daily through sites such as The Hun's Yellow Pages, Sleazydream.com, Pussy.org and the long lasting JJJ's Thumbnail Gallery Post, traffic is still profitable for the advertiser. In business since 1997 and working for both the advertiser and the gallery owners CyberCat has established relationships that have lasted through the thick and thin of the adult business. Mark is looking forward to a cyclical resurgence of the profitable days that are sure to come.
Maggie Mesa is an Account Executive at Black Label Ads, one of the largest adult ad networks. She joined the BLA team at the beginning of 2008, having worked previously at Etology and PlanetOut. Her career started in Los Angeles in the entertainment industry and brought her up to San Francisco in 2005, as she reinvented herself in the online ad space. She brings broad knowledge and experience in working closely with both webmasters and advertisers as they purchase and monetize traffic through ad networks.
Tuesday, January 13
11 am - 12 pm Cross Selling: Profits and Pitfalls
The good, the bad, and the ugly. This panel will present a frank discussion on the positive and negative aspects of cross selling, and ultimately, how to do it right and how to make money.
Moderator: Sherri Shaulis
Panelists: Ron Holiday, Becky Deforest, CECash Albert, and Mitch Farber
Sherri L. Shaulis is the Web Content Manager for AVN.com and all other websites of AVN Media Network. Previously, she served as the editor of AVN Online magazine. She recently celebrated her first anniversary in the adult industry after previously working 17 years as a writer, copy editor and editor of various publications across the country. In the past year, she has attended several adult industry shows, and moderated several panels.
Ron Holiday is an industry veteran with over 10 years experience owning and operating affiliate programs in both adult and mainstream. With over 60 programs as clients, he now specializes in the cross sale market.
Becky Deforest is an adult industry veteran, having worked in the industry for over 11 years. She has held numerous positions for the affiliate program Adult Revenue Service, from affiliate support, to VP of Marketing, COO, and CEO. In 2006, she purchased ARS and has been operating it since. Her newest venture in adult is a high definition affiliate program, HD Pays, and a B2B video feed system, HD Porn Streams.
CECash Albert is the Vice President of Business Development and Strategy for the CECash affiliate program. In that role, Albert oversees sales, marketing management, production and new business development, as well as overall business strategy. Prior to joining CECash in 2008, Albert worked for Silvercash and Silver Sinema, and has more than nine years of experience in the adult online industry.
Mitch Farber is the president of NetBilling Inc., which was founded in 1998. In 1990, Mitch moved to California to pursue a career in engineering but his interest in computer technology and the Internet led him to create NetBilling with his wife and partner, Sarah. NetBilling is used worldwide by thousands of online merchants. It has a complete gateway processing system and a call center facility offering unparalleled control and reliability.
Wednesday, January 14
9 am - 10 am Politics and Porn: How the New Administration Will Affect Your Business
Nearly everyone expects the Obama administration to reverse the Bush administration's aggressive pursuit of obscenity prosecutions, but there are many variables to consider. Our panel analyzes the potential for continued prosecutions and will tell you how the new administration will affect your business.
Moderator: Connor Young
Panelists: Greg Piccionelli, Jennifer Kinsley, Larry Walters, Diane Duke
Connor Young is a pioneer of the adult Internet industry. After getting his start as an independent webmaster in June of 1997, Connor is now President of YNOT Network, operators of the first business networking and industry news portal for the online adult entertainment industry. Connor served three years on the Board of Directors for the Free Speech Coalition, and is a regular speaker at industry trade shows and events. Connor is also one of the organizers of Cybernet Expo San Francisco and is presently hard at work on the next generation of the YNOT website, due for release in the winter of 2009.
Greg Piccionelli is widely regarded as one of the nation's leading adult entertainment attorneys, with a client last spanning the spectrum of the adult entertainment industry. Greg is currently representing the Free Speech Coalition in its challenge to Utah's do-not-email registry law. He is also a part of FSC's legal team challenging federal record-keeping and labeling regulations. Greg is the monthly legal columnist for Xbiz World, and a legal contributor for many other adult industry publications, including AVN Online, AVN and Klixxx. He is the co-founder of TechLaw Legal Seminars and SexBiz Legal Seminars that provide continuing legal educational seminars and he is the co-author of The Online Adult Entertainment Webmaster Legal Resource.
Jennifer M. Kinsley dedicates her practice to fighting governmental abuse of civil and Constitutional rights. She has a passion for the underdog and works tirelessly to protect and defend the impoverished, the improperly silenced, and the wrongfully accused. Ms. Kinsley began her practice as an assistant public defender for the Hamilton County Public Defender's Office, where she primarily handled juvenile delinquency cases. She joined Sirkin Pinales & Schwartz in April 2000, working under the tutelage of H. Louis Sirkin, and was named a partner in January 2008.
Lawrence Walters has represented the adult Internet industry since the mid-90s, and has defended numerous high profile prosecutions against adult webmasters. He is a managing partner in the national law firm of Weston, Garrou, Walters & Mooney, which has focused on First Amendment issues for almost 50 years. Mr. Walters website, FirstAmendment.com is a popular destination for legal and political information pertaining to the adult industry, and he frequently serves as a spokesperson in the national media on issues of importance to adult webmasters.
Diane Duke is the Executive Director of the Free Speech Coalition, the leading trade association of the adult entertainment industry. She has a background of over 25 years of working with nonprofits, including the YMCA, the American Heart Association and Planned Parenthood. She is now extremely active in helping the FSC coordinate with other industry and mainstream entertainment groups to fight copyright infringement and maximize revenue streams in today's digital environment.
Wednesday, January 14
10 am - 11 am Increasing Revenue Through Billing: Tips and Tricks That Will Affect Your Bottom Line
This is not your typical billing panel full of useless information. It will address real trends in the adult industry, including why more companies are moving towards merchant accounts, selling products to increase your bottom line, the ups and downs of cross sells and other types of cross promotion, how offshore accounts work, potential changes with MasterCard and Visa and how to avoid chargebacks.
MJ McMahon is the publisher of AVN Online and vice president of AVN's Online Division. His background is in journalism and he has more than eight years of professional experience writing for daily newspapers, as well as writing and editing trade magazines. He has served AVN for more than four years.
Hilda Tuel left her position as Senior Vice President at Humboldt Merchant Services in order to found iProcessing LLC an independent sales organization (ISO) in 2008, after 12 years as a merchant services industry veteran. With her years of experience working with merchants of all types including retail, mail order and high-risk, Hilda is uniquely qualified to help your business grow.
Mitch Farber is the president of NetBilling Inc., which was founded in 1998. In 1990, Mitch moved to California to pursue a career in engineering but his interest in computer technology and the Internet led him to create NetBilling with his wife and partner, Sarah. NetBilling is used worldwide by thousands of online merchants. It has a complete gateway processing system and a call center facility offering unparalleled control and reliability.
Bjorn Skarlen is the CEO of CommerceGate Ltd, an IPSP in the high-risk Internet market offering services for the globe in billing. Strategic partnerships with DHD Media and SegPay in the USA, together with the major EU platform of CommerceGate make the sky far from being the limit. Bjorn has been in the billing area since 2002, when he joined Electronic Group (aka NoCreditCard.com) in Barcelona Spain, as Business Development Director. Apart from managing the alternative billing offerings, Bjorn was also head of the mobile department within the group and assisted with the ChargeMeLater product in the U.S. Before joining the billing industry, Bjorn was the New Media Director for Private Media Group from 1997 to 2002. Before the online era, Bjorn was the owner and manager of multiple restaurants and discotheques in Sweden.
Harmik Gharapetian is Vice President of Sales and Marketing for Epoch. Harmik joined Epoch in February of 1999. He was in charge of customer service and the company's call center for seven years before he moved into marketing. His experience before joining the adult industry was in film and television postproduction.
Wednesday, January 14
11 am - 12 pm Search Engine Tutorial for Adult Advertisers, presented by Wildline!
Learn the tricks of the PPC search engines, including the ins and outs of Google and Yahoo!'s sponsored search. Avoid the pitfalls that many adult advertisers fall into.
Charles Hentrich has been a professional IT consultant since 1976. Previous clients include JP Morgan Chase, the University of Texas, Bank of England, IBM, Dell Computer, and the Australian Tax Office. In 2001, he turned his attention to search engines and the adult marketplace, and founded Wildline! Today, Wildline! provides search engine marketing services to many of the biggest names in the adult space.
Evan Magers worked at Google, where he was the first AdWords Optimization Specialist ever hired directly to the role. Previously, founded the San Francisco search engine marketing agency iSearch Media. His specialty is pay-per-click advertising, particularly on Google, where he's managed online marketing campaigns for hundreds of clients, including several dozen in the adult space.
Vita Vaysman has been working in online marketing for over six years, spending five of those years focusing on SEM. With big agency experience to start her career, she was quickly put in charge of a $1 million-plus marketing budget as an SEM Manager. In her current position as Senior SEM Manager at Wildline!, Vita leads the top SEM accounts and successfully strives to satisfy all her client's goals.
Johnny V is the President of I-Bridge International, a business-consulting group to the adult vertical for the past 11 years. The relationship between I-Bridge and Wildline! has been a storied success since 2003, and they have together grown Wildline! to pre-eminence in the adult vertical.
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